The CNCT's aim was to bring the following to the public's attention: tobacco manufacturers secretly modified the technical properties of cigarettes in order to deceive the approved laboratories responsible for conducting the tests required by the Public Health Code to measure the levels of tar, nicotine, and carbon monoxide contained in the emissions of smoked cigarettes.[5]
Photograph , sepia print, Martin Luther King's speech, "I Have A Dream," crowd around Tidal Basin and Washington Monument, Washington, D.C., 1963, on heavy card stock, 11 x 14 inches, $70
***Apparently they don't distribute coupons is what the customer service agent told me coupons magically disappear from offers even though they haven't expired
The advertising campaign aimed to normalize IQOS use by depicting the product alongside coffee, alcohol and desserts as part of an everyday routine